Email marketing is very underrated by many businesses but it plays a significant role in your marketing campaign. Just imagine having direct access to your customers or clients and being able to directly share your latest product, services, or free giveaway with them.
Email marketing helps you build and improve relationships with current or previous customers. It is a low-cost, low-stress method of marketing.
Advantages of email marketing
Cost-Effective & Scalable
The cost of email marketing is much cheaper than other forms of marketing. There are no advertising or print fees and you can reach a wider audience.
You can also analyze the data to see how successful your campaign was. Run A/B testing on the content to ensure its effectiveness before emailing it to your contact list. This would help you to improve future campaigns.
Personalisation and segmentation
You can personalize your email messages and segment your marketing list so that your customers receive messages they are interested in. Unlike other marketing methods, your contact can read your messages at a time that is convenient to them. This will help boost their engagement with you.
Through automation, you can schedule emails to be sent to your contact list. Thereby freeing up your time. We know in business that time is money.
When customers sign up on the opt-in page on your website they will receive an automated email.
Here is an automation software you can use free for 30 days: GetResponse
Increase Conversions and Sales
You can run a product promotion through email marketing and get people to click on links to your call-to-action. It is also effective at every stage of the buying process. You can nurture customer relationships with post-transaction and also encourage future sales.
Customer Updated with Your business
Email marketing keeps your customers updated with the latest developments within your business. Whether it’s a new product release, employee recognition, sales or celebrations. Updates can help build customer loyalty.
You can email a newsletter to your contacts weekly, biweekly or monthly depending on the type of business you may have.